Digital Marketing & Social Media

Get certified to back up your skills — plan, run and measure real marketing campaigns for African businesses.

Learn digital marketing the way it is actually practised in Lagos, Abuja and Nairobi: define an audience and an offer that converts, build a content and short-video system that grows without burnout, run paid campaigns budgeted in naira and judged by ROAS, get found on search, and market ethically through email and WhatsApp under NDPA-style consent rules. You will follow one recurring case study — Mama Ude's Kitchen, a Lagos food brand growing from zero to structured campaigns — alongside an Abuja fashion retailer and a Nairobi online store, working with real numbers (CPMs, CPCs and budgets in naira), real calendars, real campaign structures and real reports. The course closes with analytics, client reporting and portfolio building, then a 20-question certification exam. Pass at 70% and earn a shareable Mindgrid Academy certificate that backs up your skills.